Are You Running Your Mobile Website Marketing Correctly

The mobile revolution might have come in with a whisper instead of the anticipated bang, but one thing is for sure, there is no denying its presence.  For any entity looking to stay competitive in today’s market, having a mobile website is a necessity.  Not only that, integrating sound mobile website marketing strategies into your sales campaigns is a must considering that up to 60% of all consumers use mobile devices to make purchases.


Mobile Searches will Take Over Desktop Searches

This video is not so much about the way mobile is used in just searches but as an integration to business and lifestyle demands.


As we become more and more mobile (e.g. smartphones, tablets, better 4G LTE coverage, etc.) it’s widely predicted that mobile searches will soon take over desktop searches.  For that reason, mobile ad spend is expected to surpass standard website ad spend in 2015.  Even if the purchase is going to be made on the desktop (as many still are), the searching goes on through mobile devices.


Google’s recent actions have backed this up, with their addition of Mobile-Friendly Test tools, and Webmaster tools that include a Mobile Usability Report. This means that if you don’t have a mobile-friendly website, you are missing out on leads, traffic and most importantly, sales.  To get a better understanding of what effective mobile websites look like, compare yours against these four mobile-friendly litmus tests:


  1. Is your software compatible with mobile devices?  In other words, do you have Flash on your website?  If so, get it off – Flash and mobile devices clash something horrible.  If you want to keep your desktop site with Flash, you’ll need a dedicated mobile site.
  2. Is all of your website’s text readable on any sized screen without the need to zoom in or out? Mobile-friendly sites require little to no adjusting by the user, so if your text isn’t displaying correctly, you are going to need to update your site for mobile.
  3. Does the content on your mobile website naturally and automatically conform to fit any screen size that is viewing it?  This means zero scrolling or zooming to see your content, be it text, video, pictures, graphics or anything else.
  4. Are the links on your mobile website spaced properly?  This means that users can tap on links and click on navigation buttons without going to the wrong page.


When your website passes these four tests, Google will recognize your efforts with a nifty “Mobile-Friendly” tag on the SERPs when a query returns your site.

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