Mobile Marketing Responsive theme or redirect mobile site

Responsive theme or redirect mobile site

 

A responsive website is exactly how it sounds: It shifts and scales based on the vehicle the user is employing to see it. Large desktop monitor or small phone – the design is fluid and, well, responsive. A mobile site is built within a mobile framework. It’s a custom development designed to be experienced specifically on a smartphone. So how do you choose the right option for your company’s mobile presence?

 

Your average customer.

Do they expect a custom experience when accessing your site via mobile? If so, a dedicated mobile site may be the better option
The biggest reason to go with a dedicated mobile site is the user experience. Are you content with providing visitors the same interactive result no matter how they navigate to your site, or should the mobile experience be different fundamentally because of your brand or a unique service offering? If the latter, the choice is clear.
Another reason you might go with a dedicated mobile site, would be when special custom features or advertising are required. Responsive design sites typically don’t allow for the inclusion of advertising banners or other custom features. If graphic calls to action are a necessary aspect of your marketing plan, a dedicated mobile website is a wise choice.

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