5 Tips to start a mobile marketing
The need for being in the palms of the customer seeking your business you have to embrace the technology of a mobile marketing campaign for your business.
The First Step — Do Some Background Planning. When starting any marketing campaign, you should begin by asking the following questions:
- What is the objective of this campaign?
- Who is your target audience?
- How long will this campaign run?
- Are you using other media to support or supplement your mobile media plan?
Image by Ed Yourdon via Flickr
( 2 ) Develop Your Campaign Approach.
Now that you have clearly defined your objectives and identified your target audience, you can start planning campaign strategies.
Even though you are planning a mobile marketing campaign, you should decide which methods of mobile communication you want to use (audio? video? mobile websites?).
You should also choose whether you want to push information to customers, or pull them to your company to start a dialog.
( 3 ) Put your customers first.
The fundamental principle of mobile marketing is comprehending the aspirations and dreams of your prospects. You will not be able to generate any sales if your products do not correspond to what your customers need.
The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.
( 4 ) Mobile content should be easy to read.
and to the point for the success of your campaign. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
( 5 ) Add maps and directions to your website that are mobile friendly.
Lots of people are using their mobile devices for GPS these days. Make it easier to locate you. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
These are basic 5 Tips to start a mobile marketing campaign, there are many other atributes to a succesful mobile marketing campaign. If you deliver a good user experiance ..such as a mobile friendly website you will be on your way to get your customers in the palm of your hands.